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Measuring Website Performance Basics (Why It Matters to Marketers)

Website performance used to be an arcane discipline, something for tech folks to tinker with. Most marketers I know aren’t thrilled by the prospect of wringing a few extra milliseconds of response time out of their site.

But it’s high time for marketers to care about performance. A slow website can directly affect your customer experience, your search visibility, and as a result, your marketing-attributed revenue.

How Green Can a Website Be?

Doug Cone, Technical Engagement Manager here at Pantheon, and Sienna Svob, Developer at Blue State, surveyed how much energy the web uses, along with all the earth-warming CO2 emissions it produces during DrupalCon North America 2021. Learn more in the following post.

“If the internet were an actual country, it is estimated that it would be the seventh-largest polluting country in the world.” 

- Sustainable Web Manifesto

Wondersauce: Setting Clear Website Goals to Create Ospre, the First Open Platform for Hybrid Events

In a recent webinar, Marc Cracco, Director of Technology at Wondersauce, discussed how to analyze, set, and reach your website goals. You can watch the full webinar to learn key WebOps concepts, how to get buy-in from team members and stakeholders, and how to set and measure meaningful key performance indicators (KPIs).

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