Jump-Start Your First Party Data Strategy with a Composable CDP
Webinar Length:
56 Minutes
Owned data will be more important than ever in a post-cookie world. However, after years of overreliance on Facebook attribution data, many organizations remain stuck at the starting line of collecting and segmenting first party data to learn what motivates their audiences.
Pantheon and Blue State will walk through how Lytics Composable CDP can help nonprofits take the first steps to a scalable and affordable first party data solution. In this webinar, we’ll demonstrate how Lytics ties together website personalization, targeted email and paid media retargeting to engage deeper with users. Join us!
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About This Event
In this webinar, we’ll share specific use cases that will improve the user experience right away. We'll cover:
- Why adding a CDP can make things simpler, not harder and more complex
- Pilot use cases that will be low effort and high return
- Project plan: the steps to planning and implementation
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Speakers
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Steve Persch
Director, Developer Relations
Pantheon
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Sam Zimmerman
SVP Platform Partnerships
Blue State
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Thom Josephson
Media Director
Blue State
Jump-Start Your First Party Data Strategy with a Composable CDP
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