It’s no surprise the traditional website relaunch model frequently fails to deliver the promised business velocity. Instead of catching up, the website lags further and further behind. Because the website is the company’s most valuable digital asset, eventually that becomes unacceptable and someone will be brought in (or promoted) with a mandate to fix it. Again.
When I talk to digital leaders about what makes an effective web strategy, the answer often comes down to hitting the right balance with governance. They want to be “the department of yes” and offer their stakeholders freedom and agency, but within the right framework to manage risk and cost. This is unfortunately much easier said than done.
With no plans for immediate web property consolidation across the brands, the websites would continue running independently of each other on their legacy platforms.
Lucas Mingarro, Co-Founder & CEO of Easytech Green, filled us in on an exciting new project with one of the only two liberal arts colleges in Argentina, Universidad de San Andrés.
When Wilson started at Aims Community College, he inherited a website hosted on-premise. That type of setup meant the site would be down for regularly scheduled maintenance. He worked to understand the existing navigation structure, identifying opportunities for improvement that would serve both internal teams and prospective students better. He recognized the untapped potential in evolving the editorial process to empower his team.
SAN FRANCISCO (September 19, 2023) – Pantheon, the SaaS-based website operations (WebOps) platform for developers, designers, and marketers, today announced it has appointed John Gardiner the company’s Chief Operating and Chief Financial Officer. In this dual leadership role, he is an integral part of the Pantheon executive team and will focus on value creation and driving efforts to transform and scale operational initiatives, systems, growth, legal, and finance company wide.
Vertafore’s legacy website was clunky, creating bottlenecks for the marketing team. The company had no internal web development team, so the pain of maintaining and updating the site fell on two digital marketers and a contractor. This was not an efficient way of hitting marketing goals.