OpenView Partners: Driving a New Content Strategy on Pantheon
In May 2014, OpenView Advisors hired Churt to help the firm build a larger market share and knock content marketing out of the park. Running on legacy infrastructure and outsourcing to three different hosting vendors, Churt quickly realized that her team didn’t have enough control over their sites. After some research on the state of website hosting and discovering the more advanced website management platforms, Churt decided to bring OpenView’s websites over to Pantheon to take advantage of the workflow and long-term cost savings.