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Student Applications on the Rise as Aims Community College Revamps its Website

Piecemeal Digital Marketing 

When Wilson started at Aims Community College, he inherited a website hosted on-premise. That type of setup meant the site would be down for regularly scheduled maintenance. He worked to understand the existing navigation structure, identifying opportunities for improvement that would serve both internal teams and prospective students better. He recognized the untapped potential in evolving the editorial process to empower his team. 

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