The State of Higher Education Website & Marketing Technology
What You’ll Learn:
- Key Findings and Insights from SimpsonScarborough's Research: CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution's website & marketing technology at 4-year, nonprofit colleges, and universities in the U.S. were surveyed.
- Measuring Success: The Importance of Analytics in Higher Education Marketing
- Iterative Strategies for Website Optimization: How to Drive Engagement and Conversions
- The Power of Integration: Why CRM Integration is Critical for Higher Education Marketing
- Organizing for Success: Effective Structures for Higher Education WebOps and MarTech Teams
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About This Report
Nearly 200 higher education marketing and technology professionals at four-year nonprofit institutions across the country were surveyed by Simpson Scarborough, Siteimprove and Pantheon. The result is the most detailed picture of website and marketing technology usage in higher ed, exploring trends in content management systems, web development operations, analytics, CRM resourcing, and organizational reporting structure.
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