The David Geffen School of Medicine at UCLA is a top-ranked institution dedicated to advancing medical education, research, and patient care. Known for its commitment to innovation, diversity, and excellence, the school prepares the next generation of physicians and scientists. 

When I worked in enrollment for several private universities, we weren’t always invited to website meetings. And when we were, no one asked what we needed to attract students. There was plenty of tech talk and team requests, but no mention of shared goals. I remember thinking my team had valuable insights for web strategy—if only someone had asked.

Schools often want their digital presence to reflect the order and professionalism of their physical campus. Just as neatly trimmed hedges and well-kept lawns create a welcoming environment, a well-structured website ensures clarity and accessibility. However, with numerous departments, schools, and stakeholders, it’s easy for digital ecosystems to overgrow and become fragmented. 

Flagler College is a private liberal arts college in St. Augustine, Florida. Ranked third in Regional Colleges South by US News, the institution prides itself on unique undergraduate programs such as Coastal Environmental Sciences or Deaf Education. 

The University of San Francisco (USF) is a private Jesuit university in San Francisco, CA. The oldest university in the city, it serves over 10,000 students. 

The University has trusted its online presence to Pantheon for over a decade. The web team switched away from a proprietary CMS in favor of open source.

Higher education is undergoing a rapid digital transformation driven by the integration of educational technology (ed tech). These advancements are reshaping teaching and learning, enhancing institutional efficiency and improving student outcomes and engagement.