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Improving Enterprise Agility with WordPress

This is the second piece in the WordPress for Enterprise series from Pantheon Hero Roy Sivan, a Senior Software Engineer at The Walt Disney Company. Here, he shows how WordPress helps to improve agility in enterprise organizations.

Improving Enterprise Agility with WordPress

There are many reasons to love WordPress: the platform is great for content management as well as keeping your budget under control. Plus, when it comes to improving development efficiencies and streamlining project management, WordPress can help in a number of ways. 

For any enterprise business, the goal is always to launch projects, release fixes, and complete tasks faster, without compromising quality. WordPress can drive this progress, by allowing web teams to build and extend features quickly, while reducing tech debt. The platform also helps facilite collaboration between content editors and developers—a central component in adopting agile, WebOps workflows. 

Read more from Roy, on why WordPress works for enterprise budgets, and how WordPress is built for content marketing

Fail Quicker by Building MVPs Faster

Failing quickly is key for any new project, and to ultimately achieve success. If the business is unsure of a direction or unsure of the market, a minimum viable product (MVP) is the best way to build something quickly, test the waters, and make effective changes based on gathered data. MVPs are easy to create with WordPress. You get features out of the box that developers love like a REST API, labeled data structure, and functions that allow engineers to produce an MVP with minimal friction.

Content Management

WordPress is also a great platform to collaborate between developers and content producers. If there are no advanced requirements for the project, content can be added by producers like marketers and copy editors immediately without having to wait for the developers to produce an alpha or beta version. 

Extending Functionality

With a few clicks, you can even extend the base feature set with open source WordPress plugins. Need GraphQL? That can be added easily. Extending WordPress is easy, and well-documented on the Internet with resources from’s codex to thousands of tutorials that can be found with a quick Google search, including Pantheon’s own documentation resources.

MVPs are the best way to test the viability of an idea, ultimately giving you the knowledge to make a bigger decision. Building MVPs on WordPress helps you get to that decision-making more quickly.

Faster Iteration with Modular Code

Two pain points for most enterprise developers are legacy applications and technical debt—the extra work created by choosing an easy but limited solution over a more difficult but better approach. Tech debt can prevent applications from functioning optimally by consuming more resources than they otherwise would, and legacy applications can be costly to maintain as new hires may not know potentially outdated technologies. Often, legacy applications don’t even need to be uplifted if they work and there is no business need to update. 

WordPress can help to alleviate both of these pain points. Here’s how.

Tech Debt

No one wants to build anything with tech debt, but more often than not, it is a necessary evil that plagues any project. Something needs to be built, then the project scope changes or something comes up as a potential improvement, and the deadline won’t permit a refactor. It happens to the best of us, no matter how extensively we plan the development phase.

Tech debt is easily solved in WordPress because of how the code is architected. It is easy to use the built-in hooks (actions and filters) to quickly create a new plugin to fix or improve the application without interfering with the business logic. The WordPress codebase is so extendable that it allows for those tech debt tickets to be solved more efficiently.

Legacy Applications

WordPress may not be able to help with legacy applications, but just like with tech debt, if an application is already on WordPress, it is easy to uplift just the pieces that need to be improved, while not putting a strain on the business logic that needs the application to be running.

WordPress Hosting Makes Businesses More Agile

Enterprise businesses host their websites in a number of places, from dedicated boxes in server farms to cloud infrastructure. Managing the host server is another layer that some organizations choose to keep in-house to retain the most control and performance.

To really stay focused on building and iterating on an application, hosting should not be the pain point. Instead, it should be something that developers can easily work with to deploy without the added stress of knowing all the build tools and diagnosing potential deployment problems.

This is where Pantheon really shines! Pantheon’s development workflows are customizable and follow industry-standard GitFlow. This allows teams to develop, test, and launch applications in Wordpress quickly and easily. 

In addition to workflows, you can create “multi-dev” environments with Pantheon—essential for enterprise development—that allow multiple developers to work concurrently on the same project. No more setting up environments where your code may not work properly due to another piece of code. You can build in a mini-isolated environment, or push to one of the larger global environments like “dev”. 

Making sure your host and workflows are supporting your efforts, instead of hindering your progress, is key to keeping any efficiencies gained from using WordPress. Together with Pantheon, Wordpress is a viable solution for improving agility in marketing and development at any enterprise organization.

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