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On a recent Sunday morning, I spent an hour or so researching, comparing, and reading reviews of coffee grinders due to an offhand comment about there being too much fine grit at the bottom of a cup in the latest round of coffee. I dove into the details between burr vs blade and conical burr vs flat plane burr, automatic vs manual, and why coarse grind is better for cold brew. I didn’t just examine features but thought about how this will fit into my entire coffee ecosystem, from recently roasted local whole beans to the BonaVita pour over coffee maker. I often get caught up doing this, so it is a good thing that this is part of what I do for a living!

I’m responsible for the marketing stack of technologies here at Pantheon and I take this approach to each piece of our marketing architecture. Every piece of software is brought in to address a specific need and is evaluated against functional features, infrastructure fit, data flow, and how it gathers necessary KPIs. It is critical for the MarTech stack to work like clockwork if you want to provide a compelling user experience throughout the customer lifecycle. When I joined the team here I was excited to see how the Pantheon platform played a foundational role in delivering best-in-class, best-in-practices website operations (WebOps) that our digital experience is built on. That brings me to the real reason for this post:

Enter The Stackies

The Stackie Awards

Each year at the MarTech conference, the Stackies are awarded to the most innovative illustration of a MarTech stack that conceptualizes how it addresses fit, audiences, methodologies, or any other novel way you would like to convey the power of the stack. One of the great things about the Stackies is that the submissions are shared publicly so that we all can learn from each other about the various ways a productive and creative stack can be assembled. If you are unfamiliar, check out Scott Brinker’s posts on the submissions from 2018, 2017, and 2016.

I encourage our partners and customers to enter for yourselves. The rules are simple: 1 16:9 slide that shows how your MarTech stack works in a clear and simple conceptual way. You can find more details at Scott’s post “Enter your marketing stack in the 2019 Stackie Awards."  This year the submission deadline is March 15th, 2019.

If you are curious to see how Pantheon stacks up, we’ll be entering as well and there will be a future post about how our stack fits into our overall customer experience. As for the coffee grinder, there’s no way I was going to be ready for manual grinding first thing in the morning and the automatic conical burr grinders seemed excessive and expensive, so I went with the Cuisinart DBM-8 workhorse, practical and effective.

Topics Testing & Optimization, Website Launch, Website Technology

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