The marketing world moves so quickly that as you chase down the latest and greatest tools available, it's possible to lose sight of the very foundation that enabled you to get this far.
While it's important to position your brand where people spend their time, C-suite leaders must remain focused on the facts through all the fads that are coming and going at top speed. And one fact is unwavering: A website is one of your most valuable customer-facing assets.
There are five areas you should prioritize and invest in if you want to bring your old or clunky website up to speed. Read the full article here.
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