Marketers are familiar with the pressure that comes with making decisions. The resulting stress is part of the reason CMO turnover is at an all-time high with the shortest tenure in the C-suite clocking in at just over four years.
The pressure to deliver results is high, and as a result, risk measurement has become a critical component of a campaign launch. Will the campaign have the results your business is expecting? Will the campaign provide the necessary return on investment to justify the effort? If the risk is too great or the return on investment is too low, chances are good that the campaign — and, by extension, the marketing team — will flop. Marketers have to tread carefully in order to succeed. Read the full article here.
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