Data-driven marketing is the new gold standard, but many marketers struggle to achieve it. Even though 63% of marketing organizations are aware of the quickly changing landscape, only 28% feel like they can keep up.
There's more data available now than ever, and marketers are expected to use that information to validate every strategic decision they make to senior leaders. But management and investors aren't always aware of data-driven marketing's complications.
To curb those complications, consider using tools to help you understand your data and effectively create digital marketing strategies. Read the full article here.
You may also like:
- [BLOG] Agile Marketing Week on the MarTech Podcast
- [BLOG] MarTech West 2019 Recap
- [VIDEO] Leverage Pantheon to Create Agile Web Experiences