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From ChatGPT to AI Overviews: How Enterprises Win in Multiplatform AI Search

Google is the world's most popular doctor. You probably started Googling medical questions at some point between 1998 and now. Around the late 2000s, you could get a reasonable starting point to "why does my head hurt," and how to triage the quality and accuracy of those answers.

But even after two decades, the quality of answers varies massively. You start Googling about a headache and invariably get told that you have moments left to live.

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