Spire Orthopedic Partners had to make a strategic investment. A rapidly expanding network of orthopedic practices, Spire needed to modernize their online presence to reflect their commitment to high-quality patient care. With each new practice acquisition, Spire’s web presence was getting harder to manage.
After 15 years of helping healthcare organizations modernize their digital presence, I've learned that CMS migrations are a lot like coaching a championship team through playoffs - you need a solid game plan, perfect execution, and a roster of skilled players who know their positions.
In 2020, "Coronavirus" was the most popular search word and news item in Google search rankings. Hundreds of millions were looking for information about the pandemic online and following the vaccine development updates.
Balancing data collection with transparency and personalization is a 21st-century problem for many brands. One KPMG study underscores a growing dilemma: while 70% of companies gather more consumer data, 86% of consumers express rising concerns over online privacy.
With opt-in cookies becoming the norm, brands face mounting pressure to tread the line between privacy and personalization with care.
Websites are at the heart of marketing, commerce, and engagement. Whether you’re part of a multinational corporation, a university, or a small business, your websites are the backbone connecting people to your organization.
NOTE: I updated the numbers after being asked on LinkedIn about the "other" category and discovering that outdated releases of both open source CMSs were a non-trivial portion of the long tail.
If you ever consider getting a purebred labrador or a poodle, akc.org is probably the first website you’ll find in your search. Founded in 1884, the American Kennel Club (AKC) is the largest purebred dog registry in the world.