Marketers have recognized the importance of personalized and targeted customer experiences since the early days of the internet. In 1999, DoubleClick launched DART (Dynamic Advertising Reporting and Targeting), setting the stage for tailored digital experiences. Companies like Google and Facebook have since built highly profitable business models around these principles. However, many companies still find it challenging to implement even basic personalized digital experiences.

In an election year, digital news consumption tends to rise. The latest Pew Research shows that about two-thirds of U.S. adults at least sometimes get news from news websites, apps or search engines. But this article is not about the legacy media competition with modern digital channels. This story dives into the process behind making government news and content available in the first place. 

Consumers say a brand’s website is its most important digital touchpoint, with user-friendliness (87%) and speed (81%) as their top expectations. In today’s environment, “user friendly” means relevant content. Yet many organizations still struggle to tailor web experiences to resonate with specific user segments or audiences.

The Japanese American National Museum (JANM) is dedicated to preserving the cultural heritage of people of Japanese ancestry in the United States. Located in the Little Tokyo neighborhood in Los Angeles, the museum doubles as a civil rights center, straddling the traditional museum categories. 

The University of San Francisco (USF) is a private Jesuit university in San Francisco, CA. The oldest university in the city, it serves over 10,000 students. 

The University has trusted its online presence to Pantheon for over a decade. The web team switched away from a proprietary CMS in favor of open source.

Higher education is undergoing a rapid digital transformation driven by the integration of educational technology (ed tech). These advancements are reshaping teaching and learning, enhancing institutional efficiency and improving student outcomes and engagement. 

It’s no surprise higher education institutions have become hotspots for cyber threats. With an ever-expanding digital footprint, universities and colleges face unique cybersecurity challenges, such as protecting student information and groundbreaking research. 

Home to almost a million people, Macomb County is the third largest in Michigan. With the ever-increasing public demand for online services, the County’s flagship website, macombgov.org, needed a redesign to enhance user experience, speed up mobile interactions and meet new federal standards for accessibility. 

Data breaches in higher education are on the rise, with potentially devastating consequences.