In May 2014, OpenView Advisors hired Churt to help the firm build a larger market share and knock content marketing out of the park. Running on legacy infrastructure and outsourcing to three different hosting vendors, Churt quickly realized that her team didn’t have enough control over their sites. After some research on the state of website hosting and discovering the more advanced website management platforms, Churt decided to bring OpenView’s websites over to Pantheon to take advantage of the workflow and long-term cost savings.

Last week at MidCamp in Chicago, I presented a session called “Why Your Site Is Slow.”

In this presentation, I review some of the common answers to the question of why a site is slow. Surface-level technical issues like slow queries and redundant JavaScript files are often blamed when a site is slow, although there are numerous factors that can affect performance. In practice, web teams need to ask “why” repeatedly in order to get to the root cause.

Here is how the digital marketing landscape as we know it was formed:

• 2005: The rise of Google. Suddenly marketers had the power to know which ads worked (and which didn’t), and they could turn off the bad performers and invest in the ones that performed.

• 2010: The rise of inbound content marketing. Suddenly marketers could create and publish owned content and digital products to drive organic demand.

One of our newer Enterprise customers recently migrated to Pantheon for a number of reasons; they were struggling with slow performance, downtime and lack of Drupal expertise from their existing vendor. One way we address these challenges is through our 30-day Launch Concierge process, available to all new Enterprise customers.

Before we can talk about why to use version control it's important to understand what version control is. In it's simplest form, version control is a system that tracks changes to files over time.

Version control is often used by software developers but is useful for anyone who works with files that are updated over time, especially if there are multiple collaborators.

Why should web developers care about SEO? It might seem like the very essence of “not my job.” Developers build the site. Content creators fill the site with content. The quality of the content, plus the content creators’ amplification efforts is where SEO lives. Right?

The fact is, though, web developers can do a great deal to increase a site’s search engine visibility. Which means that if we view SEO as someone else’s job, we’re holding content creators—and website performance—back.

There are three stages of SEO: