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OpenView Partners: Driving a New Content Strategy on Pantheon

In May 2014, OpenView Advisors hired Churt to help the firm build a larger market share and knock content marketing out of the park. Running on legacy infrastructure and outsourcing to three different hosting vendors, Churt quickly realized that her team didn’t have enough control over their sites. After some research on the state of website hosting and discovering the more advanced website management platforms, Churt decided to bring OpenView’s websites over to Pantheon to take advantage of the workflow and long-term cost savings.

Isomorphic Gutenberg Blocks

When the first beta of Gutenberg was made available for testing, one of the most controversial decisions was that the default storage for block attributes is having the HTML  saved in post content. Block attributes—the settings on blocks—can also be stored in post meta or other locations, but the system most core blocks use is to save the data as HTML (as the end user will view it) or to serialize it to comments.

Why Your Site Is Slow

Last week at MidCamp in Chicago, I presented a session called “Why Your Site Is Slow.”

In this presentation, I review some of the common answers to the question of why a site is slow. Surface-level technical issues like slow queries and redundant JavaScript files are often blamed when a site is slow, although there are numerous factors that can affect performance. In practice, web teams need to ask “why” repeatedly in order to get to the root cause.

Why Web Teams Are Wedded to an Approach Invented in the ’90s

Here is how the digital marketing landscape as we know it was formed:

  • 2005: The rise of Google. Suddenly marketers had the power to know which ads worked (and which didn’t), and they could turn off the bad performers and invest in the ones that performed.

  • 2010: The rise of inbound content marketing. Suddenly marketers could create and publish owned content and digital products to drive organic demand.

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