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State of Higher Education Website & Marketing Technology

A college or university’s website is its most visible tool for communicating its brand, driving new student enrollments, and generating alumni support. In this new study, Pantheon partnered with Siteimprove to supportSimpsonScarborough’s research examining Higher Ed Web strategies, pain points, and technology investments.


Higher education institutions have been forced to respond to digital disruption by becoming increasingly agile, responsive, and automated. Organizations without a digital strategy have become vulnerable, while digital-first companies are poised to meet the moment — especially in higher education.

Senior marketing, communications, and IT professionals are looking for insights that will give them the edge they need to run  high-performing and efficient websites and teams.

Nearly 200 higher education marketing and technology professionals at 4-year nonprofit institutions across the country were surveyed. The result is the most detailed picture of website and marketing technology usage in higher ed, exploring trends in content management systems, web development operations, analytics, CRM resourcing, and organizational reporting structure.

What you’ll learn:

  • The importance of measurement
  • How iteration drives success
  • Why CRM integration is critical
  • Effective organizational structures

Content Contributors:


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