Marketers: Here’s How to Talk to IT About Your Website Needs
Do you feel marketers and the IT department don’t always speak the same language? When you say you want a site that’s easy to manage, fast, and secure, they start talking about agile development, global points of presence, and intrusion prevention systems. It can be challenging to work together without a translator.
Managing Site Changes: When Marketing and IT Play Nice
Working in enterprise IT often means facing a common problem: decide to give the marketing team access to the website and hope they use it wisely or lock it down and risk alienating non-technical users.
There’s a third option, though, and that’s both the marketing and IT teams working together in harmony—it just takes clear communication and a solid process.
The Anatomy of WebOps Teams: Pantheon's Experience
Learn what talent you need for a successful website experience
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How Scranton Gillette Communications manages 20+ Branded Sites with a True-Cloud Drupal Infrastructure and Pantheon
Joel Hughes is SVP of eMedia & Information Technology at Scranton Gillette Communications, a fourth-generation family-owned business-to-business communications company, named by Folio magazine as one of the 40 fastest-growing companies — and an “All Star” in the magazine industry.
Kill the Website Relaunch!
Website relaunch. Two of the most terrifying words in all of marketing.
I am extremely passionate about this topic. I’ve worked with thousands of website teams and personally suffered through hundreds of relaunches. They are time-consuming, budget-depleting, all-encompassing efforts that inflate expectations but often fall flat in terms of results. They can leave wreckage in their wake: burnt out teams, reduced credibility and sometimes even empty chairs around the table. I know there’s a better way—the agile way.
Tavern on the Green Gets the Details Right with a Pro Website from Alphex (& Pantheon)
Duran Goodyear is the web developer and principal of Alphex Information Systems, LLC, which builds Drupal websites for small businesses.