Kill the Website Relaunch!
Website relaunch. Two of the most terrifying words in all of marketing.
I am extremely passionate about this topic. I’ve worked with thousands of website teams and personally suffered through hundreds of relaunches. They are time-consuming, budget-depleting, all-encompassing efforts that inflate expectations but often fall flat in terms of results. They can leave wreckage in their wake: burnt out teams, reduced credibility and sometimes even empty chairs around the table. I know there’s a better way—the agile way.