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How to Attract and Retain Donors in Virtual World

A Roundtable Discussion with Nonprofit Leaders

Heather Small

Board Vice Chair, FPYOC-The HUBB

Tessa Atkinson-Adams

Communication Services Manager, LeadingAge

Jessica N. Butler

Chief Fundraising Strategist, North Lawndale Employment Network

Amy Sample Ward

CEO, NTEN (Moderator)

About this webinar:

One of the ongoing challenges that nonprofits often face is their ability to keep themselves financially afloat, and this has never been more crucial than now.  With the drastic shift of everything going digital, nonprofits must focus on enhancing the donor experience to support their mission. These organizations must leverage tried and true methods, as well as find new, innovative solutions to both create and maintain key donor relationships. Creativity and thoughtfulness are vital in a new world of fundraising. 

Join Pantheon, NTEN, and other nonprofit leaders on an interactive virtual panel where they will teach you best practices for fundraising in a digital world and how to transform your donor experience.

Jessica Butler 
Servant leader and social justice advocate, Jessica N. Butler is deeply committed to leveraging her wealth of knowledge to help charitable organizations maximize their impact and disrupt the cycle of intergenerational poverty that disproportionately impacts our nation’s most vulnerable communities.

Tessa Atkinson-Adams
With 13 years of experience in nonprofit communications and development, she has a passion for helping organizations achieve their mission through creative and strategic action. From grant writing and galas to annual campaigns and corporate partnership programs, Tessa believes that fundraising provides donors the opportunity to have a meaningful impact on issues that matter to them.

Heather Small
Having over 15 years of extensive experience in the nonprofit industry as a fundraising professional, she is passionate about helping organizations fulfill their missions by achieving their fundraising goals. She previously served as the Director of Individual Giving for Per Scholas and Associate Director of National Major Gifts for the ADL.

Amy Sample-Ward
Driven by a belief that the nonprofit technology community can be a movement-based force for positive change, Amy is NTEN’s CEO and former Membership Director. Her prior experience in direct service, policy, philanthropy, and capacity-building organizations has also fueled her aspirations to create meaningful, inclusive, and compassionate community engagement and educational opportunities for all organizations.

What you’ll learn:

  • Best practices for running a successful donor program in a virtual world
  • How to effectively fundraise and communicate your mission in a virtual world