What Does a University Website Look Like in 2030?

By 2030, a university website may rarely be seen by a human at all. AI agents are already answering the questions that used to send prospective students to your homepage, and institutions are caught between rebuilding for an agent-first web and rebuilding how the web itself gets built. Join Pantheon co-founder Josh Koenig, and web leaders Kyle Fondren (Univ. of Alabama) and Joe Kwan (Univ. of Waterloo) for a candid look at the CMS debt, decentralized governance, and build-versus-platform decisions .edu institutions can no longer put off.

Key takeaways

• Your site now has two audiences: people, and agents acting on their behalf.
• Traffic is down 20-25%, but bot traffic and buyer intent are both climbing.
• Headless, composable, AI-assisted: the platform decision can't wait for 2030.