The Five Jobs of the Modern Web

Unlock the Full Potential of Your Website This guide breaks down the five essential jobs modern websites must perform to drive business results: Monetize, Grow, Convert, Engage, and Inform. Built for digital leaders in Marketing and IT, The Five Jobs of the Modern Web offers a practical framework for aligning teams, choosing the right technology, and accelerating performance—without the political friction. Whether you manage a single site or a sprawling portfolio, this guide will help you turn your website into a strategic asset. Includes: Decision-making frameworks Real-world success stories (ACLU, Tableau, Golf.com, and more) KPIs that matter to both Marketing and IT An implementation roadmap from alignment to execution