Watch the recording now.
VP Customer Engagement, Box
CEO & Co-Founder
About this webinar:
Websites are our most powerful digital marketing product, but for many companies, it’s been months or years since their websites were substantially improved. Digital marketing teams that are succeeding today have figured out how to iteratively improve every part of their user’s experience: from first brand interaction to conversion.
In this on-demand recording, Lauren Vaccarello, VP Customer Engagement at Box, and Zack Rosen, CEO at Pantheon, discuss how their website teams became agile and how to implement the same-results driven strategy to your team.
What you’ll learn:
- How your website fits into your business model
- The performance benefits of agile marketing teams
- Ways to leverage the right tools and metrics to increase website conversion
- How your website team can adopt an agile, iterative approach