Websites are our most powerful digital marketing product, but for many companies, it’s been months or years since their websites were substantially improved. Digital marketing teams that are succeeding today have figured out how to iteratively improve every part of their users’ experience: from first brand interaction to conversion.
Join Lauren Vaccarello, VP Customer Engagement at Box and Zack Rosen, CEO at Pantheon, as they discuss how their website teams became agile and how to implement the same-results driven strategy to your team.
Date: Wednesday, June 20, 2018 at 10:00 am PST | 1:00 pm EST
Speakers: Lauren Vaccarello , Zack Rosen
Here’s what you’ll learn:
The Importance of the Website
Learn how and where your website fits into your business model.
Learn why agile marketing teams outperform the rest.
Learn how to leverage the right tools and metrics to increase website conversion.
Learn how your website team can adopt an agile, iterative approach.