Web Marketing Moneyball
Why Operations, Not Channels, Determine Marketing Performance
What You’ll Learn:
This guide is for modern marketing leaders ready to challenge old assumptions and adapt to the emerging dynamics of the AI-powered web.
- How to identify and stop paying the "Speed Tax"—the compounding cost of slow web operations on pipeline value and conversions.
- The dual ROI pressures (Defensive and Offensive) created by the AI-driven web, and why operational agility is critical for both.
- How CMOs and CFOs are reframing budgets around risk management, shifting focus from channel spend to strategic system investment.
- The four-question WebOps ROI Framework to measure marketing leverage, align teams, and scale performance without adding friction or headcount.
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About This Ebook
The traditional marketing playbook is broken. This guide helps answer the question of what actually drives web marketing ROI in 2026. Learn about the operational bottlenecks that are costing you real pipeline. Use this guide to align your marketing and finance teams with a single language of performance.
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