Take Back the Web: A Framework for Growth-Focused Marketers

If your website isn’t driving pipeline, revenue, and brand loyalty, something’s broken. The Five Jobs of the Modern Web framework helps modern marketing leaders take back control—without battling IT at every step.

In this eBook, we’ll share how marketing leaders can work with IT to create the systems, processes, and architecture that will just work. And when the web works? You can spend your time on something else.

Read the eBook
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From Roadblocks to Momentum: A Marketing Roadmap

  • Define your website’s primary business goal
  • Break down silos with IT and get shared accountability
  • Build an agile website that supports growth, conversion, and engagement
  • Optimize performance and deliver measurable results
  • Future-proof your digital marketing engine
Learn How

Take Ownership

84% of marketing leaders say they have primary decision-making authority over the website—but too often lack the tools or processes to fully leverage it.
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