Yes, CEOs care deeply about websites

This post was built using Google Docs and Pantheon's Content Publisher.

It's true, I care about our website and I take it very personally. Every page matters and not just as a destination for conversions or as an ROI generator.

Of course I care about those things, but I also care about design, messaging, clarity, what’s above and below the fold, how we highlight customer stories, partnerships, thought leadership—all of it.

I take it personally when things are not up to our standards. I see this compendium of webpages as a reflection of our company and our brand. It is a crucial first impression and as important of a destination for prospects and customers as the first meeting.

All CEOs do.

As deeply as CEOs care about the end result that is the corporate website, they understand very little about its operational complexity.

Here’s a common scenario that many CEOs have experienced: a trending topic captures your imagination. You see in your mind’s eye how the website needs to change: diagrams, content, thought leadership via blog posts. You reach out to your head of marketing and pour out your excitement. “Let’s make these changes and get this out ASAP. I'll write a post outlining my thoughts.”

This is what you might hear:  “That’s a great idea, boss. We should definitely do that. Small hiccup—we have a backlog of projects we are working on for the website this quarter including a CMS upgrade and redoing our page templates. Think we can push this to next quarter?”

The head of marketing really wants to help you but they are victims of architectural decisions made many years ago.

The reality is that your company likely lacks an efficient WebOps platform for making dynamic website upgrades and changes.

That means every change is a major project.

The reality of publishing content in 2025 is that most companies rely too much on native Content Management System (CMS) tools for content publishing, something most CMS’s are super inefficient at doing. Ironic, I know.

You might not see what’s behind the curtain, but you understand how important your website is, so this inefficiency baffles and infuriates you. More importantly, this is a massive impediment to agility, critical more than ever in today's AI-driven, competitive landscape.

Some of your competitors will win not because they’re better than you, but because they can move, improve and inspire faster than you.

Pantheon can help. 😀

Future-Proofing for Scale, Speed, and Flexibility

To avoid replatforming for every major change and enable ongoing modifications without significant technology overhauls, advanced organizations future-proof with a modern composable architecture.

This allows your organization to build applications using reusable, and modular components. Unlike a traditional monolithic architecture where all functions are tightly integrated into a single, indivisible unit, a composable architecture uses "building blocks" that communicate with each other through well-defined APIs. This modularity allows for greater flexibility, scalability, and efficiency in development.

A future-proofed website can handle increased traffic and new features over time, making it easy to adapt to future changes in technology and user expectations without requiring a complete rip-and-replace.

Pantheon's WebOps platform is designed to future-proof your website by providing a scalable, secure, and high-performance foundation. Our platform's streamlined Dev, Test, Live workflow empowers your team to innovate with confidence, ensuring you can continuously improve your site's functionality. And its container-based infrastructure automatically scales with your traffic, while automated security and one-click updates keep your site safe from evolving threats.

By handling the complex back-end operations, Pantheon allows you to focus on content and strategy, ensuring your site remains fast, secure, relevant, and ready for continuous iteration.

The Problem with Publishing

Here’s a typical workflow where the content-to-web publishing process breaks down today for anyone looking to publish anything, not just CEOs:

• You author in Google Docs and share the doc with your content team
• The content team reviews for brand compliance
• The content is copy / pasted into the CMS
• You change your mind, and send an email with revisions
• It’s back to Google Docs for edits
• They re-paste into the CMS
• You repeat the cycle multiple times until all approvals are complete

Multiple touchpoints, zero operational efficiency, opportunity window closed.

The truth is that a CMS is good at storing and deploying content, but poor at everything that comes before this delivery phase.

Pantheon’s new Content Publisher solution closes that gap. It enables direct publishing from Google Docs to your website. You can use a live preview capability on your staging site. No copy/paste workflow is required.

Got updates to make after you’ve gone live? No problem, just update the Google Doc and hit Publish again.

Content Publisher’s AI integration for metadata improves SEO and GEO metrics, ultimately driving more site traffic and discoverability.

And with built-in review, approval workflow controls, and advanced permissioning, you don’t have to sacrifice security and governance for the ability to move faster.

Content Publisher isn’t a heavy solution requiring training and troubleshooting. It’s simple, but solves a powerful problem: removing the barrier of entry to publishing content on your website.

You deeply care about your website. Don’t let a slow process make it hard for you to engage and contribute to it.

See how Content Publisher works and try it for yourself here.