As a long time data-driven marketing executive, Elissa Fink recently retired from Tableau Software as Chief Marketing Officer. She now advises fast-growing companies and serves on multiple boards. Having spent over 11 years at Tableau, she is credited with driving marketing through all stages - from ~$5 million to over $1 billion in revenue. Elissa was also the key driver who developed the Tableau brand and cultivated the loyal and enthusiastic Tableau fan base from 2,000 to 65,000 customers and millions of users. In addition, she teaches classes at the University of Washington.