Think back to when you first launched your organization’s website. You spent weeks or months making crucial decisions about your digital strategy, deliberating everything from how to organize your website’s menu to where to place your logo on your homepage. At the end of that process, you were left with a fully-functioning digital hub that showcased your organization’s mission and purpose.
Australia-based digital design agency and Premier Pantheon Partner Morpht provides valuable thought leadership at the forefront of the digital mad dash. Managing Director of Morpht, Murray Woodman, had this to say about this rapidly evolving landscape and where Drupal 9 fits in: “Over the years, we’ve seen an explosion in the number of marketing and social platforms on the market, and many new services are coming and going — creating a rapidly evolving landscape.
All they wanted to do was flip the fashion industry’s production model on its head. No big deal.
- Alex Vasquez, Principal and Co-Founder of DigiSavvy
There’s a tendency in our industry to think of Drupal and WordPress as opposing camps, like Xbox vs PlayStation or iOS vs Android. Agencies pick sides, defend their choice, feel slightly superior to those on the other side, and get deep into specialization.
In a recent webinar Aaron Baker, Associate Director of Content Strategy for ​​Harvard University Public Affairs and Communications, and Kyle Unzicker, Creative Director at Modern Tribe, walked through how they collaboratively transformed Harvard University's homepage.
Before diving into specifics on the RainU story itself, we’d first like to introduce Pantheon partner agency Mediacurrent and the best-in-class Drupal solutions it offers to its clients.
Organizations can spin up a website in a day—a spectacular acceleration of the time it typically takes to launch a site that is secure, scalable, and user-friendly.
- Christine Flynn Bryan, Mediacurrent
Today, clients are starting digital projects with a leg up. Back in the day (insert old-timer music and a slight groan…), most clients had never done a web project. Today they attend conferences, read blogs, and research technology. They are out there learning and taking their investment seriously; and I love it! Of course no matter how much one prepares, it doesn’t substitute for hands-on experience. That holds true especially for the emerging practice of content strategy.
Editorial note: updated in January 2024.
Throughout 23 years of designing and developing websites for my clients, I’ve found that there is one thing that frustrates them consistently.
Hosting.
To help you understand what I mean, I need to summarize what my clients and I have experienced over the past two decades.