NOTE: I updated the numbers after being asked on LinkedIn about the "other" category and discovering that outdated releases of both open source CMSs were a non-trivial portion of the long tail.

Sometimes, a strategically placed CTA button can be the key to securing more museum visits. The Broad, a contemporary art museum in Los Angeles, CA had that task on deck to enhance digital presence when they engaged the web development agency Urban Insight. 

Sanford Underground Research Facility (SURF) in Lead, South Dakota faced a NASA-level challenge. With most visitors unable to experience its underground facilities, its website had to bridge the gap, providing a virtual gateway to the world of deep science. The task wasn’t just to inform – it was to simulate the experience of visiting an extraordinary, restricted environment.