Unblocking Your Team with Lean-Agile Best Practices

Avoiding Content Marketing Bottlenecks


Sarah Fruy

Former Director, WebOps Partner Marketing

Bill Annibell

COO, Digital Polygon

About this webinar:

Is your marketing team experiencing bottlenecks and cost challenges within their content marketing mapping process? In this webinar, you will learn how to implement lean-agile principles to streamline and automate processes while increasing productivity.

Watch as Bill Annibell, COO of Digital Polygon & Sarah Fruy, Director, WebOps Partner Marketing at Pantheon discuss the best lean-agile principles to help your marketing team avoid bottlenecks in their content marketing value stream.

What you’ll learn:

  • Lean-Agile principles to streamline processes, avoid bottlenecks, and reduce costs
  • The importance of process steps and systems in the content marketing value stream 
  • How to use Autopilot, Multidev, and Custom Upstreams to automate updates, iterate on your digital experience, and increase your team’s productivity while working on your website