Unblocking Your Team with Lean-Agile Best Practices
Avoiding Content Marketing Bottlenecks
Sarah Fruy
Former Director, WebOps Partner Marketing
Bill Annibell
COO, Digital Polygon
About this webinar:
Is your marketing team experiencing bottlenecks and cost challenges within their content marketing mapping process? In this webinar, you will learn how to implement lean-agile principles to streamline and automate processes while increasing productivity.
Watch as Bill Annibell, COO of Digital Polygon & Sarah Fruy, Director, WebOps Partner Marketing at Pantheon discuss the best lean-agile principles to help your marketing team avoid bottlenecks in their content marketing value stream.
What you’ll learn:
- Lean-Agile principles to streamline processes, avoid bottlenecks, and reduce costs
- The importance of process steps and systems in the content marketing value stream
- How to use Autopilot, Multidev, and Custom Upstreams to automate updates, iterate on your digital experience, and increase your team’s productivity while working on your website
