State of Higher Education Websites & Marketing Technology
Learn How Mature Higher Education Website Teams Are Delivering Results
Steve Persch
Director, Technical Marketing
Jason Douglas
Digital Marketing Sales Engineer, Siteimprove
Bob Rafferty
Vice President, Creative and Digital, SimpsonScarborough
About this webinar:
Want to know what your fellow higher education professionals think about the state of website and marketing technology at their colleges and universities?
SimpsonScarborough presents their research study where they surveyed nearly 170 CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution's website & marketing technology at 4-year, nonprofit colleges, and universities in the U.S.
Watch as panelists Steve Persch from Pantheon, Jason Douglas from Siteimprove, and Bob Rafferty from SimpsonScarborough discuss the results from this industry deep-dive survey into the world of higher ed WebOps, MarTech, and cross-campus digital collaboration.
What you’ll learn:
- The importance of measurement
- How iteration drives success
- Why CRM integration is critical
- Most effective organizational structures
