State of Higher Education Websites & Marketing Technology

Learn How Mature Higher Education Website Teams Are Delivering Results

Steve Persch

Director, Technical Marketing

Jason Douglas

Digital Marketing Sales Engineer, Siteimprove

Bob Rafferty

Vice President, Creative and Digital, SimpsonScarborough

About this webinar:

Want to know what your fellow higher education professionals think about the state of website and marketing technology at their colleges and universities?

SimpsonScarborough presents their research study where they surveyed nearly 170 CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution's website & marketing technology at 4-year, nonprofit colleges, and universities in the U.S.

Watch as panelists Steve Persch from Pantheon, Jason Douglas from Siteimprove, and Bob Rafferty from SimpsonScarborough discuss the results from this industry deep-dive survey into the world of higher ed WebOps, MarTech, and cross-campus digital collaboration.


What you’ll learn:

  • The importance of measurement
  • How iteration drives success
  • Why CRM integration is critical
  • Most effective organizational structures