The State of Higher Education Websites: Marketing Technology Insights

Webinar Length: 61 Minutes
  • Key Findings and Insights from SimpsonScarborough's Research: 170 CMOs, CIOs, CTOs, Directors of Digital, and other professionals in charge of their institution's website & marketing technology at 4-year, nonprofit colleges, and universities in the U.S were surveyed.
  • Measuring Success: The Importance of Analytics in Higher Education Marketing
  • Iterative Strategies for Website Optimization: How to Drive Engagement and Conversions
  • The Power of Integration: Why CRM Integration is Critical for Higher Education Marketing
  • Organizing for Success: Effective Structures for Higher Education WebOps and MarTech Teams

 

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About This Event

Learn what higher education professionals think about the current state of website and marketing technology at their colleges and universities. 

Join SimpsonScarborough, Pantheon, Siteimprove, and other experts in a discussion of the latest trends and best practices in higher ed WebOps, MarTech, and cross-campus digital collaboration.

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Speakers

Jason Douglas Headshot

Jason Douglas

Digital Marketing Sales Engineer
SiteImprove
Steve Persch

Steve Persch

Director, Developer Relations
Pantheon
Bob Rafferty Headshot

Bob Rafferty

Vice President, Creative and Digital
SimpsonScarborough

The State of Higher Education Websites: Marketing Technology Insights

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