Search engine optimization discussions often focus on content: picking keywords, choosing metadata, and writing headlines. However; before content can be evaluated, it needs to be found and indexed. This is the job of the people who design, build, and program websites. Developers have more to do with SEO than you might think.
Here’s what you’ll learn:
Information Architecture and Site Maps
How to best map your IA to XML sitemaps, how multiple XML Sitemaps can be used and more..
Robots.txt 101 (and 102)
A robots.txt file is one of the primary ways of informing a search engine where it can and can’t go on a website. All major search engines support the basic functionality it offers. While it looks deceivingly simple, making a mistake in the robots.txt can seriously harm a site.
HTML Elements Update
The Latest on canonical links, headings, titles, meta descriptions and more—make sure you understand how to use HTML tags fully to get the best mileage for your content.