SEO for WordPress and Drupal

What Developers Need to Know

Drew Gorton

Previous Director of Open Source and Industry Relations

Joost De Valk

CEO & Founder, Yoast

About this webinar:

Search engine optimization discussions often focus on content: picking keywords, choosing metadata, and writing headlines. However; before content can be evaluated, it needs to be found and indexed. This is the job of the people who design, build, and program websites. Developers have more to do with SEO than you might think.

In this webinar, Joost de Valk, one of the best-known specialists in the fields of SEO, WordPress, and web development, joins Pantheon’s team to discuss how information architecture (IA), sitemaps, canonical links, robots.txt, JavaScript, and plain old HTML have a major impact on SEO, as well as best practices for each.

What you’ll learn:

  • Information Architecture and Site Maps

    How to best map your IA to XML sitemaps, how multiple XML Sitemaps can be used and more..

  • Robots.txt 101 (and 102)

    A robots.txt file is one of the primary ways of informing a search engine where it can and can’t go on a website. All major search engines support the basic functionality it offers. While it looks deceivingly simple, making a mistake in the robots.txt can seriously harm a site.

  • JavaScript and SEO

    For a long time, SEO recommendations have centered around having plain text versions of your content whenever possible and avoiding dynamically generated content in Ajax/JavaScript. This should no longer be the case for the major search engines, especially Google. Or should it?

  • HTML Elements Update

    The Latest on canonical links, headings, titles, meta descriptions and more—make sure you understand how to use HTML tags fully to get the best mileage for your content.