About this ebook:
The initiatives of most marketing teams revolve around the website. Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency.
However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both aware of common agile marketing challenges and how to overcome them.
What you’ll learn:
- How technology friction is preventing innovation
- The development risks and repercussions stopping innovation
- How to address scalability
- 7 Steps to a successful website launch
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