About this ebook:
Your website can be your best marketing asset. But, that requires you to keep up with maintenance and have the ability to add new content or update pages at a moment’s notice.
That’s no easy task. Scrap the outdated website operations practices and move to an agile and iterative approach with WebOps.
Learn how to build a cross-functional and collaborative WebOps team and iterative workflow so marketers, content writers, designers, and developers can all share in success.
What you’ll learn:
- How to build a high-performing WebOps Team
- What success metrics are most important and the KPIs to measure
- Steps to implementing workflow iterations and the 3 benefits
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