Here’s what you’ll learn:
How to give clients what they need, not what they want. Doing only what your clients ask for may not make either of you successful in the long run.
How much time to spend defining your market. It’s important, but just like a business plan, that first draft will likely get thrown out as soon as you find some traction.
Catch Big Fish
What you can do to get bigger clients. To an agency competing for projects against much larger firms, it might feel like a hopeless battle.
Keep Your Team
How to retain top talent as a smaller firm. Hiring can help you grow, but often you’ll want to scale without putting thousands into a new hire.