From Basics to Brilliance: Web Personalization in 30 Days
A step-by-step marketing playbook for improving customer engagement and optimizing conversions with Lytics CDP on Pantheon.
What You’ll Learn:
Pantheon has partnered with Lytics, a leading customer data platform, to personalize websites in as little as 30 days. With a quick setup, the Lytics Drupal or WordPress integration delivers personalization tools out of the box. Now, marketers can build profiles, define segments, recommend content and run tailored campaigns — all from the same place and free of charge. In this ebook, you will learn how to:
- Do the initial setup.
- Review your content structure and identify areas for Lytics special feature integration.
- Conduct a personalization workshop with your web team.
- Implement and test personalization use cases.
- Launch your campaign and track your personalization objectives.
Image
Get Your Ebook
Loading
About This Ebook
This is a marketing playbook to activate your personalization strategy with Lytics on Pantheon in just 30 days. Expect minimal technical lift as the initial setup takes minutes. Use this guide to help you onboard your web team, establish personalization use cases and objectives and launch in just one month!
Image
TRUSTED BY HIGH PERFORMANCE BUSINESSES
