About this ebook:
The benefits of adopting agile practices for marketing are common headlines today. But, how do you (and your marketing team) actually get started with the practices?
The Ultimate Guide to Agile in Digital Marketing provides a comprehensive overview to help you understand the problems that agile helps solve, what a functioning agile team looks like, and how to begin adopting agile and drive towards innovation.
What you’ll learn:
- Reasons why you should adopt agile for digital marketing
- The makeup of an agile digital marketing team
- How to implement agile in digital marketing and common mistakes to avoid
- The path to innovation