How to Implement a UX Strategy That Works for You

Drive Growth & Revenue with UX

Jennifer Segalini

Director of User Experience, Phase2

Kelly Gustainis

Senior User Experience Researcher

About this webinar:

Your website is your most valuable digital asset. It is the most important channel for reaching your customers; often, it's their first experience with your brand. Simply having a website doesn’t cut it. You need a compelling website experience that works for you! Whether it’s driving leads or generating revenue, your website has a job to do. How do you achieve that? You need to invest in user experience.

In this webinar, you’ll learn how to implement a simple UX strategy, how to properly incorporate user interviews, and ways to capture your VOC (voice of customer). Whether you’re a one person team or lack in-house expertise, you’ll walk away with the tools needed to elevate your website’s digital presence and usability.

Join Pantheon’s Senior User Experience Researcher, Kelly Gustainis and Phase2’s Director of User Experience, Jennifer Segalini to learn the process behind establishing a UX strategy that not only drives growth and revenue but saves you dollars, time, and your sanity!

What you’ll learn:

  • How to establish UX practices and strategy without in-house expertise
  • Importance of establishing voice of customer and how to identify it
  • The ROI of implementing a UX strategy and how to measure for it