Optimizing Conversion and ROI through Website Redesign Strategies
Webinar Length:
57 Minutes
- Calculating Website ROI: Gain the knowledge to measure and communicate the return on investment (ROI) of website improvements, showcasing their direct impact on your company's bottom line.
- Conversion Optimization Tactics: Explore practical strategies to optimize conversion rates (CRO) and generate higher-quality leads, increasing the effectiveness of your website as a revenue-generating asset.
- Real-World Case Studies: Learn from the experiences of COIT and Kanopi Studios as they share their success stories in implementing CRO strategies during website redesign projects and the resulting ROI achieved.
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About This Event
Discover how to justify investing in your website and prove its value to your company's profitability. Join marketing experts James Rutherford, Katherine White, and Sara Arlia as they delve into the real ROI of website improvements and share practical tactics to optimize conversion rates. Learn from the success of COIT's website redesign and the quantifiable impact it had on their bottom line.
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Speakers
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Sara Arlia
VP of Marketing
COIT Cleaning & Restoration Services
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James Rutherford
Director, Global & Technology Partnerships
Pantheon
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Katherine White
Chief Technology Officer
Kanopi Studios
Optimizing Conversion and ROI through Website Redesign Strategies
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