Optimizing Conversion and ROI through Website Redesign Strategies

Webinar Length: 57 Minutes
  • Calculating Website ROI: Gain the knowledge to measure and communicate the return on investment (ROI) of website improvements, showcasing their direct impact on your company's bottom line.
  • Conversion Optimization Tactics: Explore practical strategies to optimize conversion rates (CRO) and generate higher-quality leads, increasing the effectiveness of your website as a revenue-generating asset.
  • Real-World Case Studies: Learn from the experiences of COIT and Kanopi Studios as they share their success stories in implementing CRO strategies during website redesign projects and the resulting ROI achieved.


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About This Event

Discover how to justify investing in your website and prove its value to your company's profitability. Join marketing experts James Rutherford, Katherine White, and Sara Arlia as they delve into the real ROI of website improvements and share practical tactics to optimize conversion rates. Learn from the success of COIT's website redesign and the quantifiable impact it had on their bottom line.


Runner in starting position, wearing a tie die jersey



Sara Arlia Headshot.

Sara Arlia

VP of Marketing
COIT Cleaning & Restoration Services



James Rutherford

Director, Global & Technology Partnerships


Katherine White Headshot

Katherine White

Chief Technology Officer
Kanopi Studios

Optimizing Conversion and ROI through Website Redesign Strategies

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