How to Leverage a Personalization Engine with Your CMS

Webinar Length: 56 Minutes
  • Building the Foundation: Discover effective strategies to establish a solid foundation for creating personalized experiences that resonate with your audience.
  • Elevating Convenience, Relevance, and Conversions: Explore personalization practices that enhance user convenience and drive higher conversion rates.
  • Non-Membership Personalization: Uncover opportunities to leverage personalized attributes for websites without memberships or accounts, unlocking new possibilities.
  • Leveraging Technology: Learn how to harness the power of your existing technology to implement personalization or explore new tools to enhance your efforts.
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About This Event

Discover the power of personalized experiences to forge deeper connections with your audience. In this webinar, Vince Cabansag and Jed Anderson from Clockwork will guide you on creating tailored experiences on your digital properties. Explore strategies to lay a strong foundation, increase convenience, relevance, and conversions through personalization practices. Learn how to leverage existing technology to accelerate awareness, consideration, and purchase intent, even without memberships or accounts. Don't miss this opportunity to unlock the potential of personalized experiences and maximize audience engagement.

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Speakers

Jed Anderson Headshot

Jed Anderson

Principal Software Engineer
Clockwork
Vince Cabansang Headshot

Vincent Cabansag

Director of Technology
Clockwork

How to Leverage a Personalization Engine with Your CMS

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