High-Performance WordPress Hosting
The most important features of high-performance WordPress hosting
and how it can benefit your business.
No matter what kind of business you’re looking to build online—or even if you’re a hobbyist—WordPress is one of the best platforms for publishing content to the web.
And if you’re going to be using WordPress for publishing, then you are going to need high-performance WordPress hosting to support it.
What does all this mean and how can you ensure that you have the best hosting package possible in order to get the best from WordPress? At Pantheon, we specialize in the fastest, most flexible, and most feature-rich WordPress hosting available. Read on to find out more about high-performance WordPress hosting.
In order to build any website, you first need hosting. Hosting essentially gives you a space online in which to store files—in this case those files are the ones that make up your website. Think of it as renting a storage unit and then keeping all your items in there, so that you can access them at any time.
When you store something on the web though, it doesn’t go into a storage unit. Nor is it in some kind of abstract cyberspace locker (despite terms like “the cloud” making it seem like that’s the case).
Rather, in order to store files online, they will actually be connected to a server. This is a computer just like any other, except that it is connected to the internet 24/7. No one is going to be going to be playing Minesweeper here, either. Rather, the whole objective of such a computer is simply to provide the files that make up the website each time someone searches for them. In other words, it “serves” those files. The job of a hosting company is to provide you with some space on one of those servers so that your files can be accessed around the clock, and then to maintain and update the servers in order to ensure that they stay running smoothly at all times and there are no crashes or down time.
Along with server space though, your website will also need a domain. This is a unique address that directs computers to your space on that server. For instance, “Google.com” is an example of a domain name. You can buy domain names like this from the same hosting company, or alternatively, you can buy them from a separate domain company. Either way, any time someone types in that address into their browser’s URL bar, they will be shown the files that exist on your server. These will include things like HTML pages and the like, which browsers can then interpret as web pages.
WordPress is what is known as a CMS—a “Content Management System.” That means that its job is to provide a convenient and easy way for site owners to edit their website, upload new content and posts, and edit what is already there.
You can create a website from scratch using HTML, CSS, PHP, and other languages. However, by using WordPress, you will be using a pre-existing PHP framework that will provide the basic functionality and back end for your site. This can greatly reduce the amount of work it takes for you to begin building a website—in fact, installation of the core CMS can be done with the click of one button if you choose to go with high-performance WordPress hosting.
The best high-performance WordPress hosts will come with WordPress support built in. That means that when you log into your dashboard, you’ll be able to find a simple option to install WordPress. This process takes a few moments, but once it is done, you’ll have a website up and running. At this point, it's going to be a blank website that has a bland default theme and just says “Hello World” on the main page. But from there you can log into your WordPress admin account and select whatever theme, whatever layout, and whatever features (plugins and widgets) you’d like. You can easily add new content by just filling in a box and clicking “Post” and otherwise complex processes like linking to your social media accounts, or adding shopping pages are all easier with WordPress plugins than trying to build from scratch.
So What’s The Catch?
Starting to build a website using WordPress is incredibly simple and easy.
Actually, neither of those things are true. Rather, WordPress offers different versions (ranging from free to premium) that make it affordable and allow you to edit however you see fit. Many of the themes and the plugins (programs that add functionality to your site) are free.
Likewise, WordPress is in no way limited. This is not a site builder that forces you to use rigid layouts or the like—rather it is a fully customizable PHP framework that you can edit however you see fit. In fact, WordPress is so powerful and so popular that it actually powers over one-third of the entire internet. That includes a large proportion of the sites that you probably use on a daily basis, from big brands like Wired, BBC America, and many others.
The great thing about this is that you know that a WordPress site has the potential to perform exceedingly well. If you build a site yourself, then there will always be the possibility that it won’t perform well because Google won’t rank it properly, or because it will be slow on certain computers. You’ll have to do rigorous testing to ensure this isn’t the case.
But with a WordPress site, it’s possible to achieve big-time success. And as you will know that without a shadow of a doubt, you can focus your efforts on other aspects of your business such as marketing and branding.
The other thing that makes WordPress so compelling for businesses and users is that there is a huge amount of support for it. Because a third of the web uses WordPress, that means that there is a huge audience for developers, themes, plugins, and more.
Want to take advantage of the hot new comments system? A powerful ecommerce tool? Integration with a new social network that is rapidly gaining popularity? Google’s latest algorithm update or mandated web design tweak? You can bet there is a plugin on WordPress to let you do that in seconds. If you don’t have WordPress, you’ll have to hire a team of developers and it may not even be possible.
In short then, WordPress offers superior compatibility, freedom, flexibility, and more.
At Pantheon, we offer extremely high-performance WordPress hosting. This is hosting that offers all the features you could possibly need, and that you can rely on you not to let you down.
What does that mean in real terms?
It means that our platform is fast—helping your pages load more quickly so that you can retain your customers for longer and reduce bounce rates.
It means that our hosting is scalable—as your site grows, the amount of space and bandwidth that you have access to automatically increases as needed.
It means that we offer the tools you need—from our command line tool Terminus, to a git-based workflow, to one-click updates for WordPress.
It means that our servers are secure—ensuring that no one can view your files without your permission, and helping to keep the private details of your customers, clients, and visitors perfectly safe.
And it means that our servers don’t go down without any notice. Use a less-reliable service and you may find that your server is down for maintenance seemingly more often than it is open for business! When that happens—just as a potential lead lands on your site—it can damage your reputation, not to mention costing you thousands of dollars in that very moment.
High-Performance WordPress Hosting for All Your Needs
WordPress is the most powerful, flexible, and simple tool for building websites. To support it, you will need powerful and flexible hosting. That’s precisely what we are offering with the best service in the business.
With the Pantheon Platform, you can have a powerful and fully functional WordPress site online in minutes. It’s the best option for developers and businesses alike.
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