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Why Collaboration is the Key to Extraordinary Website Performance

For growth marketers, all roads lead back to the website. The ability to analyze every interaction and make decisions that drive measurable business impact is critical. That’s why it’s ironic that for many organizations, the website isn’t the high-performing growth engine it should be. Instead, it’s the most cumbersome, slowest-moving asset to manage. Pantheon partnered with Hanover Research to survey marketing and IT leaders to figure out why and find a better way forward.

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