With all this rapid change, the organization is now more dependent on the web team than ever before – to increase productivity and speed. To ship updates faster. To get more done. To deliver continuously.
If you’re like most web teams, the work is full of stressful spikes caused from website relaunches and one-off updates where stakeholders continually ask "Why is it taking so long to update the website?" Or maybe you’ve asked this yourself?
But how you manage all the websites, technology, and stakeholders is quickly becoming the biggest make or break factor to your web experience.
Winning web teams are now embracing a calm, continuous and collaborative approach to website work that supports their team and their audience.
Build web experiences that matter to your audience AND team
Winning web teams come together to meet the needs of their audience through a calm, collaborative, and continuous approach—that also benefits the team.
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The web experience has become the biggest make or break advantage
The web is the most competitive space in the world. A technology dominated by big players—the stressful spikes and relaunches no longer serve you or your audience. Running a website is a huge responsibility. It’s on you to pull people together and make it happen. Not just for you and your team, but for your audience that relies on it every single day. It gets even harder when you piece together some big trends:
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#1 Channels are hoarding traffic
#1 Channels are hoarding traffic Nearly 70% of searches never result in a click and social media now hordes 71% of website traffic. Every site visitor matters more than ever before.
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#2 The web team has more stakeholders
Priorities are continually changing to meet the demands and needs of stakeholders creating sudden spikes in workload. And these needs sometimes put the audience secondary.
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#3 Maintance mode isn't innovation
Before all you needed was a DNS, hosting, and a CMS. Now you’re stuck with a technical mess of security, privacy and other tools. All this complexity doesn’t serve you or your site visitors. Some websites are still running Drupal 4!
Organizations are more dependent on web teams
New WayContinuous Collaboration | Old WayStressful Spikes |
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The results of stressful spikes
Your web team needs to find a calm and continuous way to collaborate on web work.
LOSS IN TRAFFIC 55%of all websites saw lower |
INCREASE IN COST 10%Increase in cost per |
LESS ATTENTION 60%Shorter browsing |
MISSED OPPORTUNITY 60%Conversion lift for fast, |
Calm the stressful spikes and glide through web work instead
You can manage stressful and sometimes sudden spikes when you work alone and on offline projects. But the moment you pull multiple people together to work on the website, it needs to be calm and continuous collaboration. This comes from three guiding principles:
You need Ops—24x7 security, performance, scaling, and optimization.
You need a Workflow—So your designers, developers, and marketers can iterate together.
You need Governance—To manage and secure your portfolio of sites and users.
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Embrace calm and continuous collaboration with Pantheon
With Pantheon, you can manage all your WordPress, Drupal, and Next.js websites from a single view. Quickly update plugins across all sites with a click, enforce global brand consistency, and find everything you need without worrying about downtime. Pantheon consolidates billing, reduces costs, and simplifies website management. Less isn’t just more, it’s calm—enabling your team to embrace a more continuous way of web work.
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Join other web teams embracing a continuous and collaborative approach
$1m
Total savings over three years
40%
CMS upgrade effort reduced by
156%
average ROI within Year 1