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VP of Marketing
Director of Biz Ops, Ibotta
Director of Marketing, Mediacurrent
About this webinar:
Websites are our most powerful digital marketing product, but for many companies, keeping a website fresh in functionality, visual design, and substance is a time-consuming, complex, and painful process.
Agencies that adopt an agile methodology immediately see an increase in revenue and client retention. Running an agile agency model ensures agencies are able to forecast their business accurately and have a predictable stream of revenue. Agile agencies also teach their clients how to have an agile approach to their website to ensure client success.
Join Roland Smart of Pantheon, Nicci Frick of Ibotta, and Adam Kirby of Mediacurrent as they discuss how their teams became agile and how to implement the same results-driven strategy to your client sites.
What you’ll learn:
- Roles and Stakeholders
- How Agile Can Change the Agency
- Agile Toolset
- When Agile Doesn’t Work